Mercedes AMG & MV Agusta “as a love is born”
Two brands, MV Agusta and Mercedes AMG, immediately identifiable with an exclusive sports products and high emotional impact. I mean, what looks like a successful “betrothal“
Mercedes AMG is fascinated by the two wheels were in fact intensified rumors that the German company interested in acquiring the, even in small measure, shares of MV Agusta.
The agreement between MV Agusta and Mercedes should be formalized at the next Eicma motorbike’s exhibition in Milan in November. According to reliable sources, the German company will enter the capital of the MV Agusta with its own sports brand Mercedes AMG without exceeding the 20% ownership. Design and production remain in Italy.
It seems that everything has already been decided, at least according to rumors circulating in the last hour: Mercedes AMG will acquire a share of MV Agusta by the end of 2014 Well, another German giant of the four wheels joins a historic Italian brand of two-wheelers, after the acquisition of Ducati by Audi.
That Mercedes will wanted to imitate BMW and Audi was known for a long time. Their entry into the two-wheeler market would have to be done with Ducati, with which the people of Stuttgart had begun a collaboration that seemed to lead to a marriage. But in the idyll has since entered Audi and Mercedes had to revise his plans, pointing to another historic Italian brand, which MV Agusta. The first signs of the collaboration transpired from the video where the F1 driver Nico Rosberg and the Italian Supersport driver Rebecca Bianchi is “challenged” with a F3 and a CLA 45 AMG.
It is said that the Audi-Ducati recipe will be replicated, with Mercedes AMG bringing in the money, plus the vast experience in racing and powersports Mercedes has, marketing, communication, technology and design resources, allowing MV Agusta to remain an Italian bike icon, and carry on the heritage of the Castiglioni family.
If all the above is true, then we can expect MV Agusta to become even more competitive in the Superbike and Supersport championships, and at the same time, start building even better street machines, too.
“If they are roses will bloom ..! Best wishes and male children” as we say in Italy